This goes at the start of every event link you publish. It's yours for good, so pick something that fits your brand.
Your event links will look like
Letters, numbers and dashes only. Need to change it later? Just get in touch.
Prefer to host your event on your own domain? Don't worry, there's an option for that too. Go ahead and claim your business name, and we'll show you how.
Your password is still your email address. Take 20 seconds to set your own so nobody else can get into your events.
My campaigns
Everything saves to your account, so you can pick up on any computer.
Hosting on your own domain instead? Open an event, then use Download zip at the top. You get the whole event, pictures included and already named. Unzip it, upload the folder to your own hosting, and it runs there exactly the same.
Admin
Everyone using The Pop-Up Offers System. Only you can see this page.
Members
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Approved, not logged in yet
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Events live right now
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Still using email as password
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EmailBusiness nameJoinedPasswordEvents
EmailAddedHowStatus
EventMemberStatusLive link
Change business name
For , currently .
Links they've already shared with the old name will stop working. Their live events move to the new name straight away.
Delete this member?
This can't be undone. It permanently deletes , their account, every event and every picture, and takes their live pages down. Only do this when someone has asked for their data to be deleted. To pause someone instead, use Revoke access.
Put your event live
Business name: (claimed when you joined)
Your live link will be
Everything you've changed goes live in one go. Your link stays exactly the same.
Putting your event live...
Keep this tab open for a moment.
You're live!
Share this link everywhere. It never changes, so your buyers can come back to it every day of your event.
Made a change? Just click Update live page and it's done. No re-uploading.
A day runs from this time to the same time tomorrow, not midnight to midnight. Everyone in the world sees the same offer at the same moment, so this is the timezone you want to run on, not your visitors'. It starts on yours. Daylight saving is handled on its own.
The encore
days
On the day after the encore's last day.
The Take All pass
Each bonus keeps its number for good. Remove the second of three and you are left with 1 and 3, so no picture ever ends up on the wrong bonus.
A look sets every colour at once. Your fonts stay as they are. Change anything and it stays changed.
Colours
The email needs two more colours than the page does. Those are worked out from these, so there is nothing extra to pick.
Fonts
Text sizes
Moves all eight numbers below at once, so you can see exactly what it did and nudge from there. Useful because the same number of pixels looks bigger in some fonts than others.
These are the sizes in pixels on a desktop screen. Phones step down from them on their own, so a big headline still fits a small screen. Anything you change turns pink, and it keeps its own proportion if you move the scale above afterwards.
Gmail and Outlook ignore web fonts in email and use the fallback. The switch above the email preview shows you both. The page is not affected.
Artwork
The one image that also needs a full web address, because the email is read inside Gmail rather than on your site. It fills itself in from your campaign address.
These run in the same order as the page itself, so filling this in is like walking down it. Everything arrives already written. Switch a section off and it is not written into the page at all.
Hero
How it works
The offer section
Giveaway
Sits in a dashed box. Leave it blank to drop it.
This one switch controls the band on the page and the paragraph in every email.
Leave any of them blank and it is left out.
Sign-up
Kit, Mailchimp and MailerLite all give you one of these. The page keeps your colours and the visitor stays on the page.
This arrives with your provider's own styling, so it will not match the colours you picked.
Leave it blank to drop it.
Sits beside the tickbox. Your privacy and terms links are added to it automatically once they have addresses.
With this off the page reads as a holding page, with no form anywhere.
FAQ
Footer
Use the state switcher above the preview to see each of these as you write it.
Before it starts
Shown in the offer card until the first day begins, laid out like a daily offer.
Takes people to your sign-up form. Leave it empty to hide the button.
The encore
The tiles build themselves from the days you have written. Nothing to type.
Free gifts on the encore
Shown as pale cards with outlined buttons, deliberately unlike the paid tiles. Free things should not look like they are being sold.
Once it is over
The bit after the slash. Leave it empty and it follows your event name. Letters and numbers only, with hyphens if you want them.
Your event page will be at:
yoursite.com/my-pop-up-offers/
Your download comes as a folder with this name. Upload the folder to your website as it is and the page appears at this address. The emails use it to show their pictures.
Nobody ever opens this. It is the file the page reads to know which offer is live, and it is written for you from everything above.
Your work
Your work saves itself to your account as you go, pictures included, so you can close the tab or switch computers and lose nothing. The project file is for the other thing: moving a campaign to another computer, keeping a copy, or handing it to someone else. It does not carry the pictures, so load it back and every word returns but the picture slots are empty. Nothing else is stored anywhere, so closing this tab loses unsaved work.
Every file you need
These all go in your images folder. Exact names, all lowercase. A cross does not stop you publishing, it just means that one shows the fallback until the file is there.
Loads every file from the campaign address above and reports anything missing. Worth doing once after uploading.
The whole site
Everything your event needs, in one download, pictures included and already named. Want it on your own domain instead of your hosted link? Upload the folder to your website just as it is and it runs there exactly the same.
Your event page only works once it is on your website. It won't open properly from your own computer.
Want to preview each phase of your event?
Go to your event's web address and add one of these to the end of it:
?preview=coming the coming soon page
?day=3 any day, just change the number
?preview=encore the encore
?preview=wrap the wrap page
For example: yoursite.com/my-pop-up-offers/?day=3
A bar across the top shows you're in preview. Only you will see it.
Which day
Editing a day that is already live? Open its file here, change what you need, and download it again. It reads the day number from the filename.
The offer
Shows as the big italic headline.
0 words, aim for 20 to 30.
Auto.
What's inside
Six fills the two-column grid neatly. Leave any blank to drop it, but an odd number leaves a gap on the right.
Picture
The picture is never written into the exported HTML. The page finds it by name, so the only thing that matters is that the file in your images folder is called exactly this.
Download
Goes in the offers folder on your hosting.
For the emails
A plain-language brief of this day's offer. Hand it to the email sequencer rather than retyping everything.
Then upload
Which day
Email font
Your opening
0 words. Everything below this fills itself from the offer.
Subject and preview
0 characters, around 45 keeps it whole on a phone.
0 characters, aim for 60 to 90.
Where the clicks go
Today's winner
First name and the first letter of their surname is plenty. Leave it blank and the box is left out of this email. You will see where it sits in the preview either way.
Written once, used in every email.
Sign-off
Get it into your email tool
Plain HTML with every colour written in as a real value, because email cannot use variables.
State
Live preview|
Click any row to open that day on the Offer page tab.
